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SW Florida Homeowners Ponder Price Rises in the Coming Year. Naples, Ft. Myers, Isles Of Capri, Cape Coral, Lehigh Acres

SW Florida Homeowners Ponder Price Rises in the Coming Year. Naples, Ft. Myers, Isles Of Capri, Cape Coral, Lehigh Acres. 2014 has already given an encouraging start for SW Florida homeowners who consider national price movements as the best pointers for what we can expect for local real SW Florida Homeowners Ponder Price Rises in the Coming Year. Naples, Ft. Myers, Isles Of Capri, Cape Coral, Lehigh Acres.estate. Already in February, median house prices were up 7.6% nationally year over year (that according to the US National Housing Trend Report). It followed a similar 8.3% increase in January. The question many SW Florida homeowners have is whether this upward movement can be sustained throughout 2014.

Two Years of Historically High Growth
If we look at the historical record, values normally rise somewhere in the area of 3% to 5% annually. But over the last couple of years, gains have been considerably higher. As measured by the Case-Schiller Index, property prices in the 20 largest U.S. cities have increased 21% since they bottomed out. Even considering the depth from which they started, that is still remarkable.SW Florida Homeowners Ponder Price Rises in the Coming Year. Naples, Ft. Myers, Isles Of Capri, Cape Coral, Lehigh Acres.

Factors Likely To Influence Home Prices
Among factors which could influence performance in the year ahead, one of the most prominent is the continuing historically low interest rates. According to the leading financial website Bankrate, as of this writing, the average no-point, 30-year fixed mortgage was edging downward again to 4.32%. That may be up from a year ago, but, by way of contrast, the long-term average for a 30-year mortgage is estimated to be 8.56%!
Even considering Fed Chair Janet Yellen’s stated intention to continue the Fed’s expansive monetary policy, most observers consider it all but inevitable that as the economy improves, quantitative easing will be cut back…pressuring interest rates to rise (and last month the Federal Reserve made a $10 billion cut in SW Florida Homeowners Ponder Price Rises in the Coming Year. Naples, Ft. Myers, Isles Of Capri, Cape Coral, Lehigh Acres.its economic stimulus program).
Two other factors likely to weigh heavily on future price moves are foreclosures and negative equity. As real estate prices increase, the number of SW Florida homeowners whose homes register negative equity will steadily decrease. An improving economy will also mean that foreclosure rates continue to decline.

Predictions for the Year Ahead
According to Zillow’s national Home Value Forecast, homeowners can expect residential real estate prices to rise 4.8% across the nation through December 2014. Economists also expects that inventory—the number of homes offered for sale—will SW Florida Homeowners Ponder Price Rises in the Coming Year. Naples, Ft. Myers, Isles Of Capri, Cape Coral, Lehigh Acres.increase as more sellers are encouraged by higher prices and new home construction ramps up.
All in all, it’s easy to see why overall expectations are for this to be a solid year for residential home price increases—even taking into account expectations for rises in interest rates and housing inventory. Exactly when is, of course, something that’s impossible to predict. While this year isn’t expected to duplicate the spectacular gains of the past two years, all indications are that it will wind up being another good year for homeowners in SW Florida.
SW Florida Homeowners Ponder Price Rises in the Coming Year. Naples, Ft. Myers, Isles Of Capri, Cape Coral, Lehigh Acres. In case the forecasts have you wondering what your home is now worth, why not contact me today to discuss your own home’s prospects in this spring’s active market?

Credit Score Review Pays Off for Frugal SW Florida Homeowners. Naples, Ft. Myers, Bonita Springs, Marco Island, Estero

Credit Score Review Pays Off for Frugal SW Florida Homeowners. Naples, Ft. Myers, Bonita Springs, Marco Island, Estero. Your credit score will have a major impact when it comes to the cost you wind up paying for a SW Florida mortgage. A buyer with a high credit score of 750 or above will qualify for Credit Score Review Pays Off for Frugal SW Florida Homeowners. Naples, Ft. Myers, Bonita Springs, Marco Island, Estero.the most competitive interest rates available; but today’s tightened lending standards mean that some borrowers with scores under 600 may not qualify for a mortgage at all. And no matter what, a low credit score can mean paying an extra 3%-4% interest charge on every payment.
There is nothing permanent about a credit score. SW Florida homebuyers who realize its importance—and who take early steps to improve their own—can save literally thousands of dollars.
1. You can’t improve your credit score until you know what you are working with. Your first step is to obtain your credit reports. They are available for free once a year from each of the three major reporting agencies: Equifax, Experian and TransUnion.Credit Score Review Pays Off for Frugal SW Florida Homeowners. Naples, Ft. Myers, Bonita Springs, Marco Island, Estero.
2. The fastest way to improve your credit score is to correct any inaccuracies. Because this takes time – anywhere from 30 days to as long as six months, the earlier you begin the process, the better. To remove items that are incomplete or inaccurate, verify the correct information using the dispute procedure on the agency’s website. The creditor has 30 days in which to validate the debt; if the credit agency does not receive a response to your claim, they are required by law to remove the entry from your report. Remember that there are three major agencies, so an incorrect item may appear on all three— and all three need to be contacted.
Credit Score Review Pays Off for Frugal SW Florida Homeowners. Naples, Ft. Myers, Bonita Springs, Marco Island, Estero.3. If you have an older credit card that you haven’t been using for a while, it’s a good idea not to cancel it; even to use it now and again, paying the balance in full. This will mean that the issuer keeps reporting information to the credit bureau, which can be valuable. A longer credit history improves your credit score.
4. A low credit utilization ratio measures how much of your available credit you are using. In order to improve your credit score, keep your credit utilization ratio below 20%. One way to quickly improve a utilization score is to move credit card debt onto cards with higher limits. While this will not make a difference to the amount that you owe, it will alter individual cards’ credit utilization ratios.Credit Score Review Pays Off for Frugal SW Florida Homeowners. Naples, Ft. Myers, Bonita Springs, Marco Island, Estero.
5. Consider a Personal Loan. If you have a family member or friend that you can borrow from, consider taking out a loan in order to pay down a portion of existing debt. By removing some of that debt, you can give your credit score a boost.
6. Moving away from being measured as a poor credit risk has the biggest impact on whether a future mortgage is approved—and how much interest you wind up having to pay. Your credit score in SW Florida really matters! If you would like an introduction to a mortgage broker to begin the conversation about the home loan your current credit score qualifies you for, contact me today. Credit Score Review Pays Off for Frugal SW Florida Homeowners. Naples, Ft. Myers, Bonita Springs, Marco Island, Estero.

Foreclosures in SW Florida Still Available for Careful Buyers. Naples, Ft. Myers, Bonita Springs, Cape Coral

Foreclosures in SW Florida Still Available for Careful Buyers. Naples, Ft. Myers, Bonita Springs, Cape Coral. Despite the winter’s chilling effect on all sorts of sales, February saw single family homes, condominiums and town homes selling nationwide at a full 7% increase over a year earlier. The Foreclosures in SW Florida Still Available for Careful Buyers. Naples, Ft. Myers, Bonita Springs, Cape Coral.opposite is true of foreclosures—no surprise, since the health of the market means fewer serious borrower delinquencies, hence fewer foreclosures.
Even so, SW Florida foreclosures are still available, possibly because some of the fiercest competition may be tailing off. Real estate watcher RealtyTrac finds that the institutional investor buying spree appears to be losing steam—which could be very good news for individuals interested in purchasing foreclosures.
Typically, SW Florida foreclosures are listed on an as-is basis — and that means exactly what it says. Whatever is wrong with the property will remain unfixed. Unlike a traditional home sale where you can negotiate with the seller to fix problems or provide credits to counterbalance the expense to have them fixed, when you buy a foreclosed home as-is, that option isn’t available.
When you are up against time pressure to submit an offer, you do have other strategies. One is to hireForeclosures in SW Florida Still Available for Careful Buyers. Naples, Ft. Myers, Bonita Springs, Cape Coral. a qualified home inspector to go over the property, then make your offer contingent on the results of the report. That allows you to know what you are getting into before you commit. If it turns out that the repairs needed are minor, you can choose to go forward with your purchase. If there are too many costly problems, or if there are an overabundance of unknowns, it might be in your best interest to pass. A contingency like this gives you the freedom to weigh your options carefully before you make your decision.
One other issue to keep in mind is the insurability factor. If you believe your offer represents good value even though Foreclosures in SW Florida Still Available for Careful Buyers. Naples, Ft. Myers, Bonita Springs, Cape Coral.the property has significant maintenance issues, remember that in most cases you will need to have a home insurance policy in place before you can close. Ask your insurance agent to check the property to determine whether it can be insured. If the first answer is no, you can still check with other companies—but keep in mind that in the world of foreclosures, this can become an insurmountable obstacle.
Foreclosures in SW Florida Still Available for Careful Buyers. Naples, Ft. Myers, Bonita Springs, Cape Coral. Buying foreclosures in SW Florida needn’t be overly risky when your approach includes careful evaluation of the target property. SW Florida foreclosures are still out there, and with care and patience, you should be able to find one that is right for you. Interested in discussing further? Contact me today!

SW Florida Home for Sale or Not, Summer is Time for Simple Renovation. Naples, Ft. Myers, Lehigh Acres, Estero, Marco Island

 SW Florida Home for Sale or Not, Summer is Time for Simple Renovation. Naples, Ft. Myers, Lehigh Acres, Estero, Marco Island. With spring in the air, you don’t have to have your SW Florida home for sale to catch the spring cleaning bug. Whether or not you’ve been cooped up inside for a longer SW Florida Home for Sale or Not, Summer is Time for Simple Renovation. Naples, Ft. Myers, Lehigh Acres, Estero, Marco Island. than-usual siege of the wintertime blues, as soon as the weather turns the corner, there seems to be a natural urge to open the windows and start freshening your place up.
Spring also brings the traditional hot selling season, and if you’re among those getting ready to list your own home for sale to take advantage of it, you’ll want to add extra attention to the traditional cleanup. Home for sale or not, you can channel some of your annual sprucing-up energy with one of these light renovation ideas. Each can add new zest to your living areas without breaking the bank:
• If you want to liven up your kitchen or bathroom but don’t want to shell out for the full cost of replacing the cabinets or doors, consider what simply changing the hardware would do. Take a trip to the  SW Florida Home for Sale or Not, Summer is Time for Simple Renovation. Naples, Ft. Myers, Lehigh Acres, Estero, Marco Island. hardware department, pick out a sample knob or pull, then test what the change would look like. Sometimes this simple transformation adds a surprising degree of sparkle!
• If your lighting fixtures are looking a bit dated and dingy, one simple fix is to buy new lampshades. Replacing a whole lamp is expensive and often unnecessary—and new shades can make a much more resounding impact, anyway. If you are planning to put your home for sale on the SW Florida market anytime soon, best opt for white or cream. Keeping the look bright yet neutral gives you a  SW Florida Home for Sale or Not, Summer is Time for Simple Renovation. Naples, Ft. Myers, Lehigh Acres, Estero, Marco Island. proven selling advantage.
• In any room where years of wear and tear have created smudges that no amount of elbow grease can remove, think about painting with a change of color. It may be a bit more ambitious and costly, but whether you hire pros or do it yourself, the result can make you feel like you’re in a whole new home. As with the lampshade selection, resist the temptation to get overly exuberant and creative: choose neutral color combinations.
• If new furniture is not yet called for (or beyond this year’s budget), consider calling in the pros for some upholstery  SW Florida Home for Sale or Not, Summer is Time for Simple Renovation. Naples, Ft. Myers, Lehigh Acres, Estero, Marco Island. cleaning; then adding new accent pillows. If your existing pillows are in good shape, sometimes just a few new pillow covers can freshen up a room’s whole look. Designers sometimes recommend picking just one bright color and keeping with it throughout the house.
 SW Florida Home for Sale or Not, Summer is Time for Simple Renovation. Naples, Ft. Myers, Lehigh Acres, Estero, Marco Island. You don’t have to be planning to list your home for sale in SW Florida to make 2014’s spring cleaning efforts a self-satisfying success. And if you’re planning to list, I have a host of other preparation tips…and a marketing plan designed to bring top results!

Private Mortgage Insurance in SW Florida Bridges Risk Gap. Naples, Ft. Myers, Cape Coral, Captiva Island

Private Mortgage Insurance in SW Florida Bridges Risk Gap. Naples, Ft. Myers, Cape Coral, Captiva Island. Many of SW Florida’s would-be first time home buyers are stopped short when they come up Private Mortgage Insurance in SW Florida Bridges Risk Gap. Naples, Ft. Myers, Cape Coral, Captiva Island.against the need to raise the initial deposit. But just because you don’t have a hefty down payment, it needn’t mean you can’t own your own home. You can still purchase a house with less than a 20% down payment if you are otherwise qualified—that is, if you take advantage of something called private mortgage insurance (“PMI”).
The reason there is a market for private mortgage insurance in SW Florida is because lenders face an increased risk when they issue a loan with a low down payment. The simple fact is that the less money a home buyer invests in a property, the greater the possibility that he or she will choose to simply walk away. Someone with 5% equity in a home has a lot less invested than had they plunked down 20%—so if anything goes wrong, it’s proportionately easier for them to just hand the keys to the bank. Mortgage insurance covers the lender in such a default.
Private Mortgage Insurance in SW Florida Bridges Risk Gap. Naples, Ft. Myers, Cape Coral, Captiva Island. The cost of private mortgage insurance in SW Florida comes in the form of monthly premiums in an amount set by the PMI issuer. The amount charged depends upon the loan-to-valuePrivate Mortgage Insurance in SW Florida Bridges Risk Gap. Naples, Ft. Myers, Cape Coral, Captiva Island. ratio of the property, factored in with the borrower’s credit score. The insurer guarantees the difference between a 20% down payment and the amount put down by the borrower. For instance, if the borrower puts a 15% deposit on a $200,000 home, but then defaults, the PMI provider would cover the lender for $10,000—the difference between a standard 20% down payment (here that would have been $40,000) and the amount actually made as a down payment ($30,000).
The obligation to continue making PMI policy payments ends once the principal balance on the mortgage falls below 78%, since the borrower’s stake in the property will have risen to 22%—a touch above the 20% Private Mortgage Insurance in SW Florida Bridges Risk Gap. Naples, Ft. Myers, Cape Coral, Captiva Island.threshold. Borrowers can reach this benchmark early by choosing pay extra on their home’s principal balance or by making improvements that result in raising the value of the property: another way to improve the LTV. That route requires a request for PMI cancellation and borrower’s payment for an updated property appraisal (the appraiser will be named by the insurer).
Private Mortgage Insurance in SW Florida Bridges Risk Gap. Naples, Ft. Myers, Cape Coral, Captiva Island. For prospective buyers who are otherwise fully qualified — but for one reason or another can’t supply a 20% down payment — private mortgage insurance makes home ownership possible. No matter what your financial profile, starting the pre-qualification process is your first step. Contact me to get the ball rolling this spring!

Keeping SW Florida Real Estate Sales on Track. Naples, Ft. Myers, Bonita Springs, Isles Of Capri, Estero

Keeping SW Florida Real Estate Sales on Track. Naples, Ft. Myers, Bonita Springs, Isles Of Capri, Estero. The slick, entertaining formats of HGTV’s many buying and selling programs makes for great Keeping SW Florida Real Estate Sales on Track. Naples, Ft. Myers, Bonita Springs, Isles Of Capri, Estero.entertainment – but, as anyone who has ever actually bought or sold a house knows, they tend to leave some key information on the cutting room floor. Sure, real estate sales in SW Florida can in fact involve elements of creativity, presentation, personality, all of which make for interesting television viewing. But in real reality, successful real estate sales are largely based on contracts, disclosures, inspections, contingencies, and time. They may be less telegenic, but can be dramatic, especially when you’ve done everything in your power to make sure that a deal works out smoothly, only to be faced with last-minute surprises that threaten to prevent you from closing (or cost you a bundle!).
Here are some of the major issues that can impede SW Florida real estate sales—and how to prevent them from happening:
Not Weighing the Comps
When you are in the process of making a major decision, it’s natural to seek the opinions of the people who are closest to you. When it comes to real estate sales, however, personal opinions from Keeping SW Florida Real Estate Sales on Track. Naples, Ft. Myers, Bonita Springs, Isles Of Capri, Estero.well-intentioned non-professionals can create distractions that wind up doing more harm than good. In the realm of contracts and negotiations, it’s important to give weight to the opinions of experienced real estate pros. They know how to provide unbiased guidance based on comps and statistics rather than emotion.
Verbal Agreements
Keeping SW Florida Real Estate Sales on Track. Naples, Ft. Myers, Bonita Springs, Isles Of Capri, Estero. Whether you are selling or buying, it’s essential to get any agreements about repairs or updates in writing. Parties will often discuss repairs or credits and assume that a verbal agreement will suffice. Not true. Not only can a repair come back to haunt you later, but certain repairs left uncompleted can delay the close of escrow.
Keeping SW Florida Real Estate Sales on Track. Naples, Ft. Myers, Bonita Springs, Isles Of Capri, Estero.Last Minute Changes
Whether it’s taking out a loan on a new car or holding one final goodbye party at the house, last-minute actions by buyers and sellers have an uncanny ability to hold up a deal. When you are in contract for a property, keep your eye on the prize: if you’re the seller, don’t do anything that increases the risk of damage to the house. If you’re the buyer, don’t make sudden changes in your financial life until you are the legal owner of that property.
Keeping SW Florida Real Estate Sales on Track. Naples, Ft. Myers, Bonita Springs, Isles Of Capri, Estero. Buying and selling property is more intricate than a 30-minute TV show, but the end of the episode should feature the same broad smiles and satisfied handshakes—particularly if you don’t let an innocent move derail the purchase. Real estate sales in SW Florida are my business; call me anytime!

No Longer Scorned, SW Florida Piggyback Loans Find New Favor. Naples, Ft. Myers, Cape Coral, Golden Gate, Estero

No Longer Scorned, SW Florida Piggyback Loans Find New Favor. Naples, Ft. Myers, Cape Coral, Golden Gate, Estero. It’s another after effects of the rise in housing prices: piggyback loans in SW Florida are making a comeback. According to a recent American Bankers Associations Report, the No Longer Scorned, SW Florida Piggyback Loans Find New Favor. Naples, Ft. Myers, Cape Coral, Golden Gate, Estero.number of piggyback loans originated across the nation more than doubled within the past year.
A piggyback loan involves taking out two mortgages simultaneously, with a home equity loan (aka “second mortgage”) ‘piggybacking’ on a first mortgage. In SW Florida home purchases, piggyback loans typically come into play when the buyer is unable to provide a full 20% deposit. Normally this would necessitate the buyer having to take out private mortgage insurance (PMI), which can be pricey. By going with the piggyback loan alternative, the Loan to Value (LTV) ratio can be reduced to less than 80%, the threshold below which PMI requirements vanish.
A standard piggy back loan is structured as a “80-10-10”—meaning that 80% of the purchase price comes from the No Longer Scorned, SW Florida Piggyback Loans Find New Favor. Naples, Ft. Myers, Cape Coral, Golden Gate, Estero.first mortgage, the next 10% from the second loan, and the final 10%, the deposit.
No Longer Scorned, SW Florida Piggyback Loans Find New Favor. Naples, Ft. Myers, Cape Coral, Golden Gate, Estero. One major downside to piggybacking is cost. The interest rates charged on piggyback loans are significantly higher than those for first mortgages, so it may prove less expensive to pay for PMI for a short period of time. This is more likely in a rising market, since the Loan to Value can shrink below 80% before long. Another problem can crop up when it comes time to refinance. In order to refinance, the second mortgage lender has to agree to remain in a subordinate position. This agreement (known as re-subordination) may, in some cases, be hard to reach. Lastly, homeowners with a piggyback loan are unlikely to be able to take out a third loan should they want to access their home equity. Nowadays, thirds are rarely granted.
No Longer Scorned, SW Florida Piggyback Loans Find New Favor. Naples, Ft. Myers, Cape Coral, Golden Gate, Estero.Between 2000 and 2006, it made a lot of sense to take out a piggyback loan. The interest on piggyback loans was tax-deductible, while mortgage insurance premiums were not. When property prices were rising as sharply as they were between 2000 and 2006, lenders also considered piggyback loans a good bet because the growth provided ample equity ‘cushion.’ But when real estate prices dropped in 2007, piggyback loans fell out of favor. By 2010, the percentage of piggyback loans fell to just 1.7%.
Today, with house prices on the rise, lenders are again growing more comfortable granting SW Florida piggyback loans—but with a bit more caution. Lenders usually ask forNo Longer Scorned, SW Florida Piggyback Loans Find New Favor. Naples, Ft. Myers, Cape Coral, Golden Gate, Estero. a FICO score of at least 700 and a debt-to-income ratio that’s below 43%. Increasingly, they want to see that a borrower has cash reserves in case of unforeseen circumstances.
No Longer Scorned, SW Florida Piggyback Loans Find New Favor. Naples, Ft. Myers, Cape Coral, Golden Gate, Estero. If you are considering a piggyback loan in SW Florida this spring, you will want to run the numbers to see if it’s the solution that makes the most sense. In some circumstances, it can be the best way to get into a home you can afford even though you can’t furnish a full 20% deposit. Call me today to discuss how today’s market meshes with your needs!

SW Florida Investors Watch Millennials’ Tilt to Apartment Lifestyle. Naples, Ft. Myers, Bonita Springs, Marco Island, Sanibel Island

SW Florida Investors Watch Millennials’ Tilt to Apartment Lifestyle. Naples, Ft. Myers, Bonita Springs, Marco Island, Sanibel Island.  SW Florida real estate investors come from every kind of background, but all share a common trait: they like to think ahead. For that reason, investors eyeing SW Florida Investors Watch Millennials’ Tilt to Apartment Lifestyle. Naples, Ft. Myers, Bonita Springs, Marco Island, Sanibel Island.SW Florida apartment building prospects may want to take a close look at what’s going on with the Millennial generation.
For those of us who are a bit uncertain about which group is considered “Generation Y” and which are “Millennials,” there’s a reason for that. Both terms refer to the same group—everyone born between 1977 and 2000. And whatever you call them, they are a very important demographic. According to some statistics, they are 80,000,000 strong! That makes them a larger demo than Baby Boomers, and 20% larger than those who come next: the Gen X’ers. 
PWC (PriceWaterhouseCoopers LLC), the widely-respected financial and business advisers, have come up with some interesting generalizations about Gen Y that could affect the prospects for apartment owners and investors. According to their 2014 Trends Report, members of Generation Y are more likely to live in either a medium-sized or big city than previous generations. Generation SW Florida Investors Watch Millennials’ Tilt to Apartment Lifestyle. Naples, Ft. Myers, Bonita Springs, Marco Island, Sanibel Island.Y’ers also plan to stay there for the foreseeable future—40% of Gen Y’ers say they want to be living there in five years. This compared with only 23% of generation X’ers and 14% of Baby Boomers.
SW Florida Investors Watch Millennials’ Tilt to Apartment Lifestyle. Naples, Ft. Myers, Bonita Springs, Marco Island, Sanibel Island. Some other profile characteristics fall in line. Generation Y’ers are the least car-friendly of any demographic. Two years ago, CNN reported that there had been a 30% drop in the share of new car purchases by 18 – 34-year-olds. When asked about the community features they thought most important, 82% thought living within walking distance of work and school was highly important; and Gen Y’ers are also more likely than SW Florida Investors Watch Millennials’ Tilt to Apartment Lifestyle. Naples, Ft. Myers, Bonita Springs, Marco Island, Sanibel Island.other generations to walk or use public transit.
Generation Y’ers are also significantly more likely to be on the move over the next five years. Approximately 63% fell into that category, compared with to 42% of the overall adult population. A full 38% plan to move into an apartment, duplex, row house or townhouse.
For SW Florida apartment building investors seeking rental income, there is more reason to be interested. According to a study produced by the non-profit Urban Land Institute, the majority of Gen Y’ers do not intend to purchase over the coming decade. That sounds like a reassuring note on the demand side.
Real estate website Trulia had a final piece of the puzzle, SW Florida Investors Watch Millennials’ Tilt to Apartment Lifestyle. Naples, Ft. Myers, Bonita Springs, Marco Island, Sanibel Island.this one due to the slowly building economic recovery. Their 2014 housing predictions report forecasts that apartments will be the first stop for young adults who are finally able to move out of their parents’ home.
SW Florida Investors Watch Millennials’ Tilt to Apartment Lifestyle. Naples, Ft. Myers, Bonita Springs, Marco Island, Sanibel Island. All in all, it looks like the SW Florida apartment building market should be worth investigating this spring. Interested to learn more? Call or text me today!

Responses Quicken with Quality SW Florida Listing. Naples, Ft. Myers, Cape Coral, Isles Of Capri, Estero

Responses Quicken with Quality SW Florida Listing. Naples, Ft. Myers, Cape Coral, Isles Of Capri, Estero.  In advertising, they call the photo that glamorize a product its ‘hero shot.’ In the case of a real estate listing in SW Florida, the pictures that accompany the written description can all be hero Responses Quicken with Quality SW Florida Listing. Naples, Ft. Myers, Cape Coral, Isles Of Capri, Estero.shots, if enough care is taken.
In one Auburn University study (The Relationship between Property Price, Time-on-Market, and Photo Depictions in a Multiple Listing Service), it was found that adding a single photograph to a listing could lift the final sale price by as much as 3.9%. That’s not surprising, but what is noteworthy is that each additional listing photograph added several hundred dollars to the final selling price. In other words, it’s not just the curbside photo at the top of an SW Florida listing that should be given great care—it’s all of ‘em!
Aside from the usual advice to de-clutter, use light appealingly, etc., there are some less well-known tips that can help maximize the eye-appeal of an SW Florida listing:
The Exterior
The exterior photograph is considered by professional real estate photographers to be by farResponses Quicken with Quality SW Florida Listing. Naples, Ft. Myers, Cape Coral, Isles Of Capri, Estero. the most important shot. I’m not sure I agree. Of course, it sets the stage for everything else, and has to be attractive enough to rate a second look, but those second looks of the interior and garden can differentiate the listing from the crowd. A superior exterior can often be achieved by elevating point of view (IOW, shoot from a stepladder)…or sometimes by scheduling the shot in early morning or late afternoon light (to catch the most dramatic light).
Back Against the Wall!
Responses Quicken with Quality SW Florida Listing. Naples, Ft. Myers, Cape Coral, Isles Of Capri, Estero. For the Responses Quicken with Quality SW Florida Listing. Naples, Ft. Myers, Cape Coral, Isles Of Capri, Estero.majority of your listing interiors, you’ll want wide-angle shots which emphasize spaciousness. Most work better when the photograph is taken from a doorway or corner with the widest lens (that’s the one with the lowest focal length number)—as long as it doesn’t overly distort the image.
Funhouse Effect
Always ensure that your camera is completely horizontal. Correct the ‘barrel effect’ on vertical lines to ensure that all of the walls appear straight. When you’re looking through a viewfinder or small digital screen, it’s all too easy to overlook the sides by concentrating on the center of the picture. That’s an amateur mistake (and slanted walls make a room look like a carnival funhouse!)
Flash Extra
Take at least one extra shot using the on-camera flash or Responses Quicken with Quality SW Florida Listing. Naples, Ft. Myers, Cape Coral, Isles Of Capri, Estero.strobe. True, often that will result in an unevenly lit alternative that you will discard…but now and then, the on-camera light will boost clarity and color that’s more pleasing than what natural light provides.
Responses Quicken with Quality SW Florida Listing. Naples, Ft. Myers, Cape Coral, Isles Of Capri, Estero. Great-looking SW Florida listing shots make a significant difference in the degree of response a property draws. I always help my clients with the listing photographs—it’s one of many tools to ensure their listing gets the exposure and results it deserves!

SW Florida Homeowners Watch Google’s Latest Acquisition. Naples, Ft. Myers, Marco Island, Bonita Springs

SW Florida Homeowners Watch Google’s Latest Acquisition. Naples, Ft. Myers, Marco Island, Bonita Springs. Right at the start of the year, Google announced a surprising move. It said it was purchasing a home appliance maker most of us had never even heard of…for $3.2 billion in cash! It was a gambit that every SW Florida homeowner should note, because it signals where some very smart money is SW Florida Homeowners Watch Google’s Latest Acquisition. Naples, Ft. Myers, Marco Island, Bonita Springs.headed: right where we live!
Remember, Google isn’t just famous for its search engine; it’s also frequently in the news for its forays into any number of futuristic enterprises (those mysterious barges, for instance). The appliance maker that now has Google’s billions in its pocket is called Nest Labs, Inc. Nest makes smart devices that reinvent the traditional ones every SW Florida homeowner has to deal with, like thermostats and smoke detectors. “Unloved but important devices” was how the press announcement put it.
SW Florida Homeowners Watch Google’s Latest Acquisition. Naples, Ft. Myers, Marco Island, Bonita Springs. The unique feature of Nest’s products is that they collect “user behavior” data (i.e., homeowner actions) in order to provide a more tailored response. Google CEO Larry Page explained, SW Florida Homeowners Watch Google’s Latest Acquisition. Naples, Ft. Myers, Marco Island, Bonita Springs.“They’re already delivering amazing products you can buy right now–thermostats that save energy and smoke/CO alarms that can help keep your family safe.”
The move of Google into the realm of smarter homes is part of a broader trend. In the most recent American Institute of Architects Home Design Trends Survey, there was a dramatic increase in the use of technology solutions in the home. The survey noted an increase in requests for entertainment, security and energy management systems. Energy management systems are becoming increasingly sophisticated as households are given the ability to manage their lighting and temperature over a wireless network. As electronic cars become more prevalent, electronic docking systems in the garage may also become commonplace.
SW Florida Homeowners Watch Google’s Latest Acquisition. Naples, Ft. Myers, Marco Island, Bonita Springs.How does this affect the average SW Florida homeowner? As the minimum price of these systems decline, automated homes will eventually become the norm. If today it costs around $2500 to automate your home, it’s all but inevitable that similar features will fall in price (and grow in sophistication). Then, when it comes to buying an SW Florida home or listing your own for sale, the amount of smart automation is bound to become a key selling point—trust Google!
SW Florida Homeowners Watch Google’s Latest Acquisition. Naples, Ft. Myers, Marco Island, Bonita Springs. The ability to operate and manage your house SW Florida Homeowners Watch Google’s Latest Acquisition. Naples, Ft. Myers, Marco Island, Bonita Springs.from a wireless devices such as your smart phone or laptop is already here…and Nest’s learning technology signals a future where our home and appliances are able to learn from our behavior and predict our needs. Keeping an eye on the future is a good idea for any SW Florida homeowner, especially when you’re thinking of replacing one of those “unloved but important” devices— and most especially when you’re contemplating listing your home anytime soon. If that’s in your future, why not give me a call? As Google is in the habit of demonstrating, it’s never too soon to prepare for the future!

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