Welcome to Southwest Florida Real Estate

What Single Standout Factor Makes a SW Florida Luxury Home? Naples, Ft. Myers, Bonita Springs, Estero, Sanibel Island. When you are selling your SW Florida luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They What Single Standout Factor Makes a SW Florida Luxury Home? Naples, Ft. Myers, Bonita Springs, Estero, Sanibel Islandwill be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful REALTORs® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all SW Florida real estate prospects, buyers interestedWhat Single Standout Factor Makes a SW Florida Luxury Home? Naples, Ft. Myers, Bonita Springs, Estero, Sanibel Island in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every SW Florida luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and What Single Standout Factor Makes a SW Florida Luxury Home? Naples, Ft. Myers, Bonita Springs, Estero, Sanibel Islandcolor of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, orWhat Single Standout Factor Makes a SW Florida Luxury Home? Naples, Ft. Myers, Bonita Springs, Estero, Sanibel Island a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every SW Florida luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
What Single Standout Factor Makes a SW Florida Luxury Home? Naples, Ft. Myers, Bonita Springs, Estero, Sanibel Island. If you have an SW Florida home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!

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