Taking the Housing Market’s Pulse: Just Say “Aahhhh”… Naples, Ft. Myers, Cape Coral! When you go in for your annual physical, you’re hoping for a sunny prognosis. Realtor® magazine isn’t a medical journal, but it does have a feature called “Market Pulse.” It reports on the patient’s vital signs (if you imagine the patient being […]

Why Fall in SW Florida Can be Such a Bustling Season, Naples, Ft. Myers, Bonita Springs! Probably more than any other time of year, it seems like the onset of fall in SW Florida triggers an impulse to get things done! True, there is a similar phenomenon in the spring when many an ambitious cleaning […]

 FHA Mind Change is Good News for SW Florida Appraisals, Naples, Ft. Myers! It was a federal agency reversal that was startling in its effect: a change in guidance that actually clarified more than muddled! The change will directly affect SW Florida buyers and sellers because the issue will impact the cost of SW Florida […]

 Beyond the Month’s SW Florida Real Estate News, Naples, Ft. Myers, Isles Of Capri! Whenever a month’s SW Florida real estate activity ends on a Friday, the number-gatherers close up shop knowing there will be a longer than usual lapse until they can be sure of the SW Florida real estate activity statistics. That creates […]

Sharing Creative Touches with Luxury SW Florida Homes, Naples, Marco Island! You can find how-to books with strategies laying out do-it-yourself strategies for transforming a property into a “luxury” home. Likewise, there are scads of online lists of imaginative touches that imply they will do the same. The idea is certainly appealing (but so is […]

 Your Home’s SW Florida Listing is the Sum of Parts, Naples, Ft. Myers, Bonita Springs! The art of selling a home begins with the SW Florida listings. Much serious study is continuously given to what works best when it comes to listing language and detail, yet a good deal remains a purely creative exercise. That […]

 SW Florida Borrowers See Slight Fall in Mortgage Interest Rates, Naples, Isles Of Capri, Estero! It was fairly clear that the table had been set for last week’s Federal Reserve meeting to result in a minimal rise in mortgage interest rates. Their Fed Funds rate directly influences the mortgage interest rates that banks observe. Since […]

 House Hunting in SW Florida Can Offer Surprises, Naples, Marco Island, Cape Coral! When you go house hunting in SW Florida, you’re likely to share a lot of the same basic assumptions that most everybody does. Whether you have a lengthy list of hard-and-fast requirements or are in more of a “just seeing what’s out […]

Top 5 Expectations for SW Florida Real Estate Investments, Naples, Ft. Myers, Bonita Springs! If you go looking for insights from successful SW Florida real estate investors, depending on which areas they concentrate on, you could come up with a variety of takes. Despite the distinct differences that separate the commercial and residential investment spheres […]

 Selling Your Home by Widening the SW Florida Customer Base, Naples, Ft. Myers, Cape Coral! Marketers for any SW Florida business want to know as much as possible about their “customer base”—the population of potential buyers who might be attracted to their product. If you are in the process of selling your SW Florida  home, […]