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Your Home’s SW Florida Listing is the Sum of Parts, Naples, Ft. Myers, Bonita Springs!

 Your Home’s SW Florida Listing is the Sum of Parts, Naples, Ft. Myers, Bonita Springs! The art of selling a home begins with the SW Florida listings. Much serious study is continuously given to what works best when it comes to listing Your Home’s SW Florida Listing is the Sum of Parts, Naples, Ft. Myers, Bonita Springs!language and detail, yet a good deal remains a purely creative exercise.

That qualifying “somewhat” is necessary because creating a SW Florida listing does have a scientific component. In fact, of the two most important elements (that is, the two that listing readers pay the most attention to), one is mathematical. The first is the artistic “hero shot” photo of the home, ideally pictured at its curb-appealing best. The second is the asking price, which is an unambiguous number of dollars.

The photo grabs attention either by fitting a pleasing archetype—or by just being pretty. The asking price number works (or fails to work) by either being too high, just right, or intriguingly low. If it’s too high, the listing price can sometimes draw further attention out of curiosity (“what are they thinking?”)—but will probably result in listing readers moving on. If the number is just right or lower than expected, serious house hunters will be engaged—taking the first step toward a showing and sale.

Further down as influencers are each of the listed facts about the property. Any one or two of these might either pique Your Home’s SW Florida Listing is the Sum of Parts, Naples, Ft. Myers, Bonita Springs!further interest or take the place out of the running. But SW Florida listings also contain another creative element: the language. Modifying adjectives can persuade by setting a mood or a tone—or even making a promise. Accuracy is paramount—when I compose a listing, I’m summoning the most exciting language that accurately describes the property, because exaggerating can spoil the atmosphere when we get to the showing stage.

A few years back, IBM’s app Wordle was used to address the question of what the most frequently used listing words were. After analyzing 300,000 listings, the resulting compilation demonstrates that almost all the top rankers had adjectives attached:

  1. Beautiful
  2. Hardwood (with “floors”)
  3. stainless (with “steel appliances”)
  4. private
  5. great (with “room”)
  6. dream
  7. granite
  8. wood burning (with “fireplace”)

Your Home’s SW Florida Listing is the Sum of Parts, Naples, Ft. Myers, Bonita Springs!There were also some creative action-oriented phrases:

  1. Priced to sell
  2. Build your dream (with “home” or “house”)
  3. Must see
  4. Move-in ready

Your Home’s SW Florida Listing is the Sum of Parts, Naples, Ft. Myers, Bonita Springs! Listings are the Grand Opening of the business venture that is the selling of your {Your Town} home. I make it a focus as we launch that venture—but it’s only one step in the process that ultimately ends in your handing off the front door keys to your satisfied customer!

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For SW Florida Real Estate Investors, a “Bubblicious” Rebuke, Naples, Ft. Myers, Estero!

 For SW Florida Real Estate Investors, a “Bubblicious” Rebuke, Naples, Ft. Myers, Estero! If you are one of SW Florida’s real estate investors (or have been interested in how real estate stacks up against other investment classes), the insights of AIG investment honcho Doug Dachille would likely get your attention. Dachille is American International Group’s Bonita Springs, Cape Coral, Captiva Island, Estero, Fort Myers, Fort Myers Beach, Golden Gate, Golden Gate Estates, Isles Of Capri, Lehigh Acres, MARCO ISLAND, NAPLES, Sanibel IslandChief Investment Officer. That makes him the decision-maker for the insurance giant’s $350,000,000,000 (that’s billion) portfolio.

Last Friday, Bloomberg TV aired a candid interview on the subject of how he feels real estate investors are likely to fare. The attention-getting interview ran under the heading, “AIG’s Dachille Rejects ‘Bubblicious’ Critique of Real Estate.

It might seem that your typical real estate investor in SW Florida has little in common with the director of such a gigantic bankroll, but that’s not necessarily the case. It turns out that insurer AIG—just like any local real estate investor—labors under the necessity to safely maximize returns in order “to back obligations to policy-holders.” With government debt interest rates unappetizingly low, it has set the giants (like AIG, MetLife Inc., and Prudential Financial Inc.) scrambling for investment outlets. One answer has been to enter the arena of real estate investors, principally as lenders.

“Insurers hold funds for long periods of time…[so they] have been counting on real estate lending to obtain higher yields Bonita Springs, Cape Coral, Captiva Island, Estero, Fort Myers, Fort Myers Beach, Golden Gate, Golden Gate Estates, Isles Of Capri, Lehigh Acres, MARCO ISLAND, NAPLES, Sanibel Islandavailable to investors who are willing to sacrifice liquidity.”

So where does the “bubblicious” headline come in? It turns out to be a rejection of an earlier analyst who appraised the current real estate market as looking “a little bubblicious”—one that could face shocks should interest rates climb. That kind of worrisome analysis could cause some sleepless nights for SW Florida real estate investors with memories of the previous real estate bubble.

A return to peaceful snoozing would have been restored if they happened to catch Dachille’s response. With a very sizeable ($22.9 billion) portion of AIG’s stake in direct commercial mortgage loan exposure, he sees the ability to raise rents as a Bonita Springs, Cape Coral, Captiva Island, Estero, Fort Myers, Fort Myers Beach, Golden Gate, Golden Gate Estates, Isles Of Capri, Lehigh Acres, MARCO ISLAND, NAPLES, Sanibel Islandsatisfactory counter to the inflation risk. “Commercial real estate is very similar to an inflation-protected bond,” he said; “What’s…bubblicious?”

Dachille regards the sector as presenting an attractive place for long-term returns—with a risk factor on a par with alternatives currently offering much lower yields. He revealed that AIG has been scaling back investments in hedge funds for a number of reasons. One that might ring true for SW Florida real estate investors is many funds’ relative lack of transparency. As Bloomberg summarized, “He was uneasy about funds when he can’t track their trades.”

For SW Florida Real Estate Investors, a “Bubblicious” Rebuke, Naples, Ft. Myers, Estero! Investors like AIG’s Dachille have a peculiar—and stupendous—problem in having to find suitable venues for billions in assets. For local investors, it’s a lot less complicated to uncover single opportunities in today’s SW Florida real estate market. Call me if you are interested in exploring them!

For SW Florida Buyers & Sellers, Home Inspections Mean Jitters, Naples, Ft. Myers, Estero!

It’s probably just an inevitable part of the human condition.

For SW Florida Buyers & Sellers, Home Inspections Mean Jitters, Naples, Ft. Myers, Estero! For almost everyone, awaiting any SW Florida home inspection is pure, unadulterated jitters time. Nail-biting time. Edge-of-your-seat time.

For SW Florida Buyers & Sellers, Home Inspections Mean Jitters, Naples, Ft. Myers, Estero!It isn’t because anyone seriously expects any of our SW Florida home inspectors to be ogres. Certainly the inspectors I recommend are uniformly courteous, professional, and quite empathetic. They should be empathetic, because of the situation—which consists of a buyer standing by, ready to become the proud owner of seller’s SW Florida dream house. With only the home inspection remaining to be conducted…

In other words, the inspector is asked to perform a professional service, the purpose of which is to uncover any previously unknown defects.

Potentially derailing the otherwise blissful scenario of uniting of buyer with house.

That is why, in the backs of both seller’s and buyers’ minds, there is usually some form of this scenario: the seller is in the act of dropping the front door keys into the outstretched hand of the buyer, only to have the home inspector snatch them out of the air. Caved-in roof has suddenly materialized; termite-infested inner walls discovered; fireplace housing found to actually be made of strawberry jello (all right, I made that one up). The point is, if you have house-hunted extensivelyFor SW Florida Buyers & Sellers, Home Inspections Mean Jitters, Naples, Ft. Myers, Estero! to little avail—then finally found THE place of your dreams, you really really don’t want your SW Florida home inspection to turn up any bad news. Ditto if it’s your home about to be sold. With the additional factor that if some defect turns up that you knew nothing about, you still could wind up looking like a jerk…

Given the tension and anxiety involved with the profession, it’s just short of miraculous that our home inspectors aren’t all fighting peptic ulcers. The reason is probably because, when all is said and done, performing a thorough home inspection is a high-skill accomplishment—one of great value to both buyer and seller.

For SW Florida Buyers & Sellers, Home Inspections Mean Jitters, Naples, Ft. Myers, Estero!For the seller, the home inspection ritual is an exercise that bolsters the buyer’s confidence in the wisdom of such a momentous transaction. Without it, who knows how many homes would not change hands as readily? For the buyer, even when no defects are discovered (as is often the case), the home inspection report serves as an invaluable handbook, filled with useful details about the nature and status of the residence’s structure and systems.

Some agents believe they should spare jittery home buying clients a nerve-wracking experience by counseling them to stay away during the actual home inspection. However, accompanying the inspector is a valuable way to get in-depth knowledge about the workings of their new residence. Plus—there’s no better way to get over those jitters than to acquaint yourself with the real value you are about to acquire.

For SW Florida Buyers & Sellers, Home Inspections Mean Jitters, Naples, Ft. Myers, Estero! Having an experienced SW Florida agent on your team is an excellent way to prevent any jitters from developing in your home buying process—another good reason to call me!

Your SW Florida Listing May Become a World Traveler! Naples, Ft. Myers, Estero

Your SW Florida Listing May Become a World Traveler! Naples, Ft. Myers, Estero. The SW Florida listings are one piece of what is now a towering real estate marketing colossus. Our MLS is like the bulletin board at the local supermarket where you pin-up your garage sale notice or picture of the old lawn mower you’d like to get rid of in that it’s simple to use Your SW Florida Listing May Become a World Traveler! Naples, Ft. Myers, Esteroand, for the sellers, free. The difference is that today’s SW Florida listings are on the internet, so instead of just being available to the shoppers in SW Florida, it’s posted for the whole world to see. Literally.

And people from all over the world, instead of just wheeling their carts past it on their way to a parking lot, are increasingly paying attention. The most recent survey had foreign buyers plunking down $104 billion for about 8% of total existing homes sales dollars. In other words, people in China are checking out the homes for sale in SW Florida. (Fewer people in SW Florida are checking out the homes for sale in China, but there are ample reasons for that). Real estate magazine The Real Deal points out that in some U.S. markets, Chinese buyers have claimed the title of top foreign buyers because of internet buying. “Indeed, prospective Chinese buyers are increasingly Your SW Florida Listing May Become a World Traveler! Naples, Ft. Myers, Esterorelying on websites…” 

How foreign buyers come across likely purchases is hard to track, but it’s a cinch that the same listings we use are frequently splashed onto screens across Canada, Mexico, Great Britain, China, etc. When the simplest in-home showing involves the hassle and expense of foreign travel, you can be sure that the still photos and virtual tours integrated into the local listings are close to decisive when foreign buyers are the prospective buyers.

Your SW Florida Listing May Become a World Traveler! Naples, Ft. Myers, EsteroYou might think that wealthy Chinese prospects in particular would be mainly attracted to the highest-end trophy properties, but some of the most recent statistics don’t bear that out. Business Insider last reported that in the U.S., “Chinese buyers spent an average of $425,000 on homes.”  Because of the difficulty U.S. lenders have in verifying borrower financial data, these are largely cash purchases.

Your SW Florida Listing May Become a World Traveler! Naples, Ft. Myers, Estero. When a residence goes up on the SW Florida listings, it’s one more reminder of how wide-ranging the potential audience will be. We expect to be viewed by out-of-towners, of course—out-of-staters, sure…but now, increasingly, way out-ofs! With eyes from all over the world joining those who will be giving a property the once-over, we’re again reminded how powerful the visual element of our listings become. It’s why I take great pains to help assemble the finest onscreen presentations for every client…and another good reason you should give me a call!

SW Florida Spring Selling Season Moves into Vacation House Season

SW Florida Spring Selling Season Moves into Vacation House Season. As SW Florida’s spring selling season edges toward summer, the allure of vacation houses is more likely to emerge as a front burner issue. The practical rewards of having a second home as a vacation retreat—sometimes one which can also be rented out part-time—is more likely to become an SW Florida Spring Selling Season Moves into Vacation House Seasonaction item as the summer months near.

Earlier this month, we learned about some national trends in a report that detailed the numbers from last year. The NAR® released the summary which went into detail about 2015’s vacation house purchases and the buyers who claimed them.

Prices across the nation were up significantly, which explained why the volume of year-to-year sales had slightly contracted. Even so, they were still the second strongest since 2006, with more than 900,000 changing hands. More than a third of vacation house buyers intended to use their property for vacations or as a family retreat—roughly twice as many asSW Florida Spring Selling Season Moves into Vacation House Season planned to use it for retirement. The lion’s share were single-family residences, with a quarter preferring condos, and fewer still opting for a townhouse or row house.

None of those figures should come as a surprise for SW Florida readers who are considering the purchase of their own second home. As the rising cost of vacations combines with a seemingly endless escalation in the amount of stress that air travel entails (it’s been called the “anti-vacation” experience), everything seems to argue for practical getaway alternatives. The NAR report showed that typical vacation houses didn’t demand an airport experience. They were distant, but not too distant: the median location was “driving distance” away (about 200 miles).

SW Florida Spring Selling Season Moves into Vacation House SeasonThe biggest turnabout came via the median sales price vacation houses rang up for the year. It’s no exaggeration to characterize the rise as “soaring.” The median sales price was $192,000—a massive 28% jump above 2015 prices! They made up 16% of all residential sales transactions for the year, and although that meant a decline from 2015, last year’s volume had comprised a virtual “explosion” (CNN Money’s characterization): an uptick of 57% over 2014.

SW Florida Spring Selling Season Moves into Vacation House Season. The NAR report also sampled the opinions of the buyers, finding that 80% said they believed that now is a good time to purchase real estate. Since they had just purchased vacation real estate, that doesn’t seem to be much of a surprise—although I do have to admit I agree with them! If you’re inclined to agree, I hope you’ll give me a call. Right now SW Florida’s market has a wide roster of great offerings at prices for every budget!

SW Florida Luxury Real Estate Survives April Fool’s Day Report

SW Florida Luxury Real Estate Survives April Fool’s Day Report. SW Florida Luxury Real Estate Survives April Fool’s Day Report. It looked like another chuckle-worthy April Fool’s Day dispatch: CNBC’s webcast “Is NYC luxury real estate about to go bust?” It was barely 7 in the morning on April 1—but only the most bleary-eyed SW Florida web watchers were likely to have been caught off-guard.

SW Florida Luxury Real Estate Survives April Fool’s Day ReportPranksters had already made mincemeat of the credibility Friday news dispatches normally deserve. Web parodists had started early (against all common decency, the day before). Late on Thursday, Gizmodo had announced the sale of the “Moon Watch”—its $27,500 price tag justified by a housing made from genuine moon rock brought back to earth by the Soviet’s 1974 Luna probe. Sure.

Even before the sun came up, Google Express made its first sky-enabled delivery. Not by drone: the first delivery was an axe, dropped by parachute.

Duolongo advertised a miraculous new product—a pillow that uses Morse code to teach you a language while you sleep (“I went to bed speaking only English, but woke up bilingual. Buenos dias a todos!”).

So CNBC’s projection of doomsday for Manhattan luxury real estate—for April-Fools-wary SW Florida  readers, at SW Florida Luxury Real Estate Survives April Fool’s Day Reportleast—would not have been taken very seriously. The problem was, it actually was authentic. Sort of.

The webcast was a segment lifted from the CNBC Squawkbox show, presumably aired that morning. The blurb promised, “CNBC’s Robert Frank takes the wraps off a new report that shows the luxury real estate market in NYC is about to crumble.” And it did have a promising setup for what (to anyone living outside The City, possibly including a few SW Florida residents) might take to be breathtakingly unsustainable price levels. Some of the new records posted:

  • Average apartment sales prices top $2 million (for the first time)
  • Price Per Sq/Foot = $1,713
  • Number of sales = 2,877 (a jump of 8%)

SW Florida Luxury Real Estate Survives April Fool’s Day ReportBut…so where is the promised luxury real estate “bust”? It didn’t seem readily at hand—especially after we were shown a 5-bedroom Central Park coop. It had been bought in 2003 for a pittance ($12 million). Now it had sold quickly. By regular SW Florida standards, at least, that didn’t seem to evidence much luxury real estate crumbling, since the selling price had been $35 million. Frank explained that the owners had done “some renovating”—so we were momentarily left wondering if the crumbling was because they’d had to go to so much trouble…

No! The reason put forth was that many of the record sales resulted from contracts signed as much as 18 months earlier. So maybe it was possible that these high prices and sales volumes might not be sustainable. There was no evidence beyond nervousness about China and the stock market tumble (which had just reversed, oddly enough).

SW Florida Luxury Real Estate Survives April Fool’s Day Report. SW Florida Luxury Real Estate Survives April Fool’s Day Report. That the report on NYC luxury real estate was not an April Fool’s joke was a sort of April Fool’s joke in itself. Here in SW Florida, those kinds of worries were less widespread. China seemed a bit remote—and the stock market had already come roaring back—but neither seemed to be key to Town’s luxury real estate. If you would like some authentically real-world market info, do give me a call!

SW Florida Investors’ Top 5 Tips for Managing Real Estate Managers

SW Florida Investors’ Top 5 Tips for Managing Real Estate Managers. Much of the financial press has been sounding a recurrent theme for a while: the complaint that the interest rate slump has left growth-oriented investors with few choices other than a Wall Street gamble. SW Florida investors may find that some degree of risk is tolerable when you SW Florida Investors’ Top 5 Tips for Managing Real Estate Managershave a lifetime of earning ahead of you, but it’s a lot less tempting when the savings from that lifetime of hard work is already in the bank…barely keeping pace with the real inflation rate.

 Happily, one of those “few choices” is in our own backyard. A residential real estate investment in SW Florida brings with it the built-in peace of mind that comes with an investment that is right here, where you can keep an eye on it. And it also has the additional appeal of offering flexibility in the degree of involvement and control you decide to exert. With a single or multiple-family rental property as your SW Florida real estate investment, you can either decide to be a property’s hands-on landlord, or choose to play a more passive role by letting one of SW Florida’s reliable property management companies handle the operational details.SW Florida Investors’ Top 5 Tips for Managing Real Estate Managers

If that is your choice, you can sit back and let the professionals do their job. All you need do is a bit of top-down managing of the managers. Every property has its own unique characteristics, but you will be able to rely on the best property managers to diligently accomplish these “Top 5” performance bench marks:

  1. Keeping in touch. Beyond simply answering your requests and questions, the best property managers report to you on a monthly basis.
  2. Finding quality tenants. Filling any vacancy in short order (and with good tenants) is one key way professional property managers make it financially worthwhile to employ them. Good tenants are valuable!
  3. SW Florida Investors’ Top 5 Tips for Managing Real Estate ManagersTenant-handling. You should not have to be involved directly with tenant concerns or complaints. An important part of your property manager’s responsibility is addressing repairs or problems rapidly and efficiently.
  4. A stitch in time saves nine is especially apt when it comes to keeping your real estate investment in top shape. That translates into regular inspections, at least once a year, inside; more frequently, outside.
  5. The optimal result of a great SW Florida real estate investment is both growth in its underlying value at the same time that positive cash flow is generated. Bottom line: the cost of property management should leave you smiling at the end of the year.

 SW Florida Investors’ Top 5 Tips for Managing Real Estate Managers. When your real estate investment is handled properly, each of the Top 5 performance bench marks will be met without fail. Of course, what makes it all possible is the sound investment that underlies the whole enterprise…which starts with a call to my office!