Welcome to Southwest Florida Real Estate

Archive for the ‘Seller Tips’ Category

Selling Your Home by Widening the SW Florida Customer Base, Naples, Ft. Myers, Cape Coral!

 Selling Your Home by Widening the SW Florida Customer Base, Naples, Ft. Myers, Cape Coral! Marketers for any SW Florida business want to know as much as possible about their “customer base”—the population of potential buyers who might be attracted to their product. If you are in the process of selling your SW Florida  home, the speed at which you Selling Your Home by Widening the SW Florida Customer Base, Naples, Ft. Myers, Cape Coral!succeed and the amount of profit that results will greatly depend on how effectively you appeal to your offering’s customer base: the folks who might be interested in your SW Florida property.

When you take me on as your selling agent (a good idea, for sure!), you’ve relieved yourself of the vast majority of the burden of marketing. It’s what I and the resource partners I use do as a full-time job—and we’re successful at it. You can certainly let your friends and family know that you are selling your home (and what a great place it is) if you choose, but the lion’s share of marketing to the public at large will be well and energetically handled by your SW Florida Realtor®.

Yet there is one step you can take that might be extremely beneficial to your marketing campaign. It has to do with thatSelling Your Home by Widening the SW Florida Customer Base, Naples, Ft. Myers, Cape Coral! customer base we were aiming for: specifically, it has to do with widening it. It’s where the FHA comes in.

The Federal Housing Administration was created back during the Great Depression to spur home construction. By offering government-backed insurance that encouraged banks to offer home loans, it created jobs, helped families find proper housing, and spawned a host of other beneficial side effects. The FHA doesn’t actually make any loans itself—but it does assume most of the risk.

Today, due to a variety of economic factors that have made qualifying for a home loan somewhat difficult, it’s fair to say that the size of the customer base has not grown even as fast as the slow-motion economic recovery. Along with other factors, banks have been timid about lending due to the potential penalties for not following strict guidelines. The customer base—measured by how many potential Selling Your Home by Widening the SW Florida Customer Base, Naples, Ft. Myers, Cape Coral!homebuyers can easily get mortgage loans—has lagged. This situation has improved lately, but some still complain that home loan resurgence remains sluggish. Likewise, growth in the customer base.

For anyone selling their SW Florida home, one way to expand the customer base is to make your property what you might call “FHA-Friendly”—that is, transparently a good candidate to qualify for an FHA loan guarantee. This isn’t the place to go over all the details about how that can be accomplished, but if your asking price is within FHA guidelines for our region of SW Florida and you are confident that 00 defects will be found during the home inspection, much of the goal will have been attained.

Selling Your Home by Widening the SW Florida Customer Base, Naples, Ft. Myers, Cape Coral! If you will be selling your SW Florida home this fall or winter, now is a very good time to give me a call. FHA-friendly or not, we’ll make sure your customer base is primed and ready!  

Advertisements

Top 3 (plus 1) Quick Sale Tactics for SW Florida Homes for Sale, Naples, Ft. Myers, Estero!

 Top 3 (plus 1) Quick Sale Tactics for SW Florida Homes for Sale, Naples, Ft. Myers, Estero! Owners of SW Florida homes for sale each have their own individual goal hierarchy. The bottom line is nearly always at—or close to—the top of the list, like everything people sell. But there can be other considerations that rival fetching the largest amount of cash. Some of Top 3 (plus 1) Quick Sale Tactics for SW Florida Homes for Sale, Naples, Ft. Myers, Estero!the SW Florida homes that are for sale are adjacent to family members—or long-time neighbors who are just like family—so another wish might be to hand off to a new owner who seems likely to keep the place in good order.

More commonly, high among target goals is the wish for a speedy resolution. In fact, for some, personal or professional demands warrant that their homes for sale need to be completed as quickly as possible. Where speed is absolutely the overriding objective, the first tactic is also the one most likely to achieve that goal:

Tactic #1: Price it right—right from the start. An asking price that is at or slightly below other comparable SW Florida homes for sale is all but certain to draw immediate attention, more showings, and garner offers sooner than homes that are pegged at premium price levels. This is true across all price ranges, even at the seven-figure estate level. Those who price their homes for sale at a figure that Top 3 (plus 1) Quick Sale Tactics for SW Florida Homes for Sale, Naples, Ft. Myers, Estero!shows they are ready to move have good reason to assume that the Field of Dreams dictum will hold: “they will come!”

Tactic #2: Update as needed. Where it is prominent, fresh paint, a new fixture or two, and fresh landscaping touches have a good chance of making any home stand out from the pack. If the asking price is reasonable, the object is to be competitive with other SW Florida listings. A home that is desirable from a style and condition standpoint should be among those most likely to get the earliest action.

Top 3 (plus 1) Quick Sale Tactics for SW Florida Homes for Sale, Naples, Ft. Myers, Estero!Tactic #3: Observe the Three “De’s”—Deep Clean, DeClutter, DePersonalize. These are the steps we hear so often from every informed quarter—the steps that make a home “show ready.” True deep cleaning might well involve professional help. We all know how to clean our homes, but a real pro has special tools (and tricks!) that really make a place shine. Decluttering means storing all those items that we usually have around, but which we really don’t need every day. Depersonalizing means stashing the personal artifacts that would otherwise tag a home as emotionally belonging to someone else—anyone other than the wished-for new owner. These three “De’s” can speed any “home for sale” into a “home that’s sold.”

 Top 3 (plus 1) Quick Sale Tactics for SW Florida Homes for Sale, Naples, Ft. Myers, Estero! These three tactics are among others that can come into play, but they are arguably the most important where speed is paramount. And there is one more that is vital, too—one that meshes nicely with all the other marketing initiatives:

Tactic #4: Call me!

5 Ways to Derail Selling a House in SW Florida, Naples, Bonita Springs, Marco Island

5 Ways to Derail Selling a House in SW Florida, Naples, Bonita Springs, Marco Island. When you set about selling your SW Florida house, it’s good to adopt the kind of determined mindset that’s served you well in other pursuits. That’s all well and fine, so long as you keep in mind that when it comes to selling a house, in addition to being a serious business undertaking, it is one that also weighs in with a significant emotional component. Not just for the prospective 5 Ways to Derail Selling a House in SW Florida, Naples, Bonita Springs, Marco Islandbuyers—but also for you, the seller. And that reality is at the basis of the first of these five major No-Nos that can foul up otherwise flawless efforts toward selling a house in SW Florida:

  1. Getting emotionally over-involved. Since almost everyone who is selling a house that they have lived in for years is somewhat tied to the place, you can’t expect to be robotically disconnected from its sale. But when a seller can’t distance him or herself sufficiently from what is in fact a financial transaction, it’s harder to make sound business decisions. Self-check hint: if you feel your blood pressure rising at any mention of a deficiency in your property, you may be falling prey to this one!
  2. The odor thing. This No-No is frequently called an Uh-Oh: the odoriferous 5 Ways to Derail Selling a House in SW Florida, Naples, Bonita Springs, Marco Islandmemories of cigarette smoke, pets, mildew, and the like are sometimes thought to be the most undeniable factor to slam the door on a sale before it even gets started. Extra hint: if the chef in the family is going to experiment with some exotic culinary experiment, best not to conduct it on the night before a showing or open house!
  3. Not too much explanation needed. Creepy crawlies need to find other accommodations…and, as summer approaches, keep the fly swatters handy.
  4. Being there. The property is yours until the last ‘i’ is dotted and the last ‘t’ crossed, but if you are anywhere in sight during a showing, visitors can’t help but feel that they are just guests in someone else’s home. Since it’s important to 5 Ways to Derail Selling a House in SW Florida, Naples, Bonita Springs, Marco Islandhelp prospects envision themselves as happy owners of your SW Florida house, the less in evidence the current owners are, the better. It’s why you remove family artifacts to prepare for showings. If the object is to allow the visitors to hang around as long as possible to really get a feel for the place, make sure you make plans to return after I’ve sent you the all-clear!
  5. That wallpaper. This one is mentioned by many of real estate’s don’t go there pundits, although I find that it is growing rarer as time passes. But if you have secretly come to hate some overly busy wallpaper in a particular room, assume it could take your prospective buyers less time to arrive at the same opinion. It can have a peculiarly off-putting effect on some, giving the whole house a dated feeling. So when in doubt, lose the paper.

5 Ways to Derail Selling a House in SW Florida, Naples, Bonita Springs, Marco Island. These five no-no’s are easy to eliminate if you recognize them as integral parts of selling your SW Florida house. Selling your house is a team effort all the way—and the first step is drawing up the game plan. In other words, giving me a call!

An Answer to When to Put Your SW Florida Home Up for Sale, Naples, Bonita Springs

An Answer to When to Put Your SW Florida Home Up for Sale, Naples, Bonita Springs. While reading a real estate magazine article about “the pros and cons of buying during the peak selling season,” I was fairly certain (as you probably would be) that, one way or another, the cons wouldn’t outweigh the pros. SW Florida’s peak selling season is certainly An Answer to When to Put Your SW Florida Home Up for Sale, Naples, Bonita Springsprime time whenever there are homes for sale, but often there are reasons when other times of year can be opportune.

The article in came up with more pros than cons. No surprise there: we can all bank on the inevitability of that conclusion (that NOW is a good time to buy or sell) whenever we’re hearing from an industry whose business is buying and selling!  

So—how do you actually get the straight scoop on the subject?

The answer may lie in understanding why a true best answer for when to put up SW Florida homes for sale always does tend to be “now.” It’s because of a phenomenon called “The Riddle of the Ultimate Buyer.” The riddle goes like this:

The “Ultimate Buyer” is the prospect who will ultimately wind up buying your SW Florida house. Before you put it on the market, there is no way to accurately forecast very much about who that will be. We can set our marketing outreach to target the haunts of the most likely buyer profiles (in fact, that’s what we do), but as any experienced SW Florida RealtorAn Answer to When to Put Your SW Florida Home Up for Sale, Naples, Bonita Springswill tell you, the Ultimate Buyer could also be anyone—and their identity is often surprisingly unlike what anyone would have predicted. Frequently, their choice of which residence to buy has been shaped by equally unforeseeable motivations.

Not only is the profile of the Ultimate Buyer unknowable, her or his schedule is equally enigmatic. The only thing we do know for certain is that your Ultimate Buyer will be looking, become interested, and make an offer while your SW Florida home is up for sale. If you put off listing for a month or two, those months might have been the only ones during which that prospect was looking to buy in SW Florida. That might have been the only time when that buyer happened to An Answer to When to Put Your SW Florida Home Up for Sale, Naples, Bonita Springsdrive past your house (it would have been without my “For Sale” sign out front); might have been the only time he or she was available to take a tour; found suitable financing—any number of factors might have been in play.

The Riddle of the Ultimate Buyer is such a puzzle that we can only rely upon the one thing we know for certain: that buyer can only materialize once the home is up for sale. That’s why now is a better time to list than a month or two from now, when the person who would have been your Ultimate Buyer has already moved into another SW Florida house. They’re someone else’s Ultimate Buyer—and they won’t be back!

An Answer to When to Put Your SW Florida Home Up for Sale, Naples, Bonita Springs. So, while there’s no pat answer to when is absolutely the best time to list a home for sale, logic says it’s more likely to be now rather than later. Especially while we’re wrapping up SW Florida’s peak spring selling season, when there are usually a greater number of potential Ultimate Buyers actively searching, it’s a doubly good time to give me a call!

Painless First Steps for Selling Your Home in SW Florida, Marco Island, Naples, Estero

Painless First Steps for Selling Your Home in SW Florida, Marco Island, Naples, Estero. Selling your SW Florida home is the kind of major undertaking that has so many facets just deciding where to start can delay liftoff. Since there is no actual “right” place to begin, like other mammoth projects, just digging in anywhere will do. The happy truth is that when Painless First Steps for Selling Your Home in SW Florida, Marco Island, Naples, Esteroyou’re selling a home, once momentum gets going, the rest of the pieces tend to fall into place.

To get the ball rolling, here is a pre-sale checklist of major activities that selling your SW Florida home will entail. To get started, pick any one:

  • Nagging problem elimination. Very few of us attend to every home maintenance problem as they gradually develop. If there were a reliable poll on the subject, I’d guess that 95% of SW Florida homeowners have at least a two or three areas that we’ve learned to live with—but which will need to be attended to before we get very far toward selling our home. Identifying them is a pre-sale first step…then fixing them is the action item that transforms the idea of selling your home into reality.
  • First impression inspection. Any time you return from an outing you have the opportunity to get started on what willPainless First Steps for Selling Your Home in SW Florida, Marco Island, Naples, Estero become your marketing approach. Do this by stopping and seeing what kind of first impression your property makes on someone setting eyes on it for the first time. What seems least fresh and appealing? Is it fencing that could use a quick coat of paint? A planter that needs colorful blossoms? The numerals on the mailbox? Selling your home starts with favorable first impressions.
  • Lights! Camera! Action! An essential element to get prospective buyers clamoring for a tour is the photography that highlights your SW Florida listing. To start preparing for that, pick a room—any room—and stage it: clear Painless First Steps for Selling Your Home in SW Florida, Marco Island, Naples, Esteroit of unneeded objects, furniture, etc. This will entail figuring out where to store the objects that you want to keep, but which clutter up the visual appeal…and once you’ve identified where they will be stored, you’re seriously on your way to selling your home.
  • Getting down to business. Educating yourself about the competition means taking a look at this summer’s SW Florida listings to get a feel for where the market is. Which comparable homes have just sold, and which haven’t moved for months? Your home may not be ready for market for a while, but the earlier you start familiarizing yourself with today’s SW Florida real estate market, you better the odds that your listing price will be right.
  • Exit strategy. (My favorite of all) Be prepared to move! Any action you take in this direction, be it checking out reliable moving companies or beginning the hunt for your next house makes selling your home that much less of a long shot.

Painless First Steps for Selling Your Home in SW Florida, Marco Island, Naples, Estero. Each of these is a step that begins to transform the idea of selling your SW Florida home from a looming cloud of uncertainty into a doable certainty. I didn’t even mention the easiest and surest pre-sale checklist item. It’s one certain to get the ball rolling:

  • Call me Today!    

What’s the Best Time to Sell a House in SW Florida? Naples, Ft. Myers, Bonita Springs

What’s the Best Time to Sell a House in SW Florida? Naples, Ft. Myers, Bonita Springs. The Huffington Post (“Huffpo” to its friends) has an entire section devoted to real estate doings. Although the vast majority of those dispatches are tidbits What’s the Best Time to Sell a House in SW Florida? Naples, Ft. Myers, Bonita Springsabout awesome expensive celebrity condos in Manhattan, sometimes the Huffpo editors’ attention wanders momentarily to other matters. Last month they uncovered a study which delved into a topic of interest to any local homeowner who’s been thinking about when to enter the SW Florida listings.

The best time to sell a house, according to the study, is, specifically, RIGHT NOW!!!!

That is, between May 1 and May 15!

Or maybe not.

The picture for SW Florida was a little less definite than the Big Picture claim that “homes that sold in the first half of What’s the Best Time to Sell a House in SW Florida? Naples, Ft. Myers, Bonita SpringsMay…sold, on average, around 1.5 days faster than homes that weren’t listed in that timeframe.” It turns out that the study, which was put together by Zillow, was wishy-washy when it came to specifying individual areas. The “on average” part of the claim makes the conclusion less conclusive.

Because the sales statistics that were analyzed were collected from all over the country—differences in seasonality was given as the reason why any individual region might not line up with the average. Seasonality was what we think of as weather. And since weather is not the same everywhere…

In other words, the best time to sell a house in SW Florida might not expire at the end of this week, after all. There’s no need to panic if you plan to list your own property but haven’t quite put the place in show condition. The window isn’t What’s the Best Time to Sell a House in SW Florida? Naples, Ft. Myers, Bonita Springsgoing to slam shut on Sunday. The reason for the uncertainty about the best time to sell your house specifically here in SW Florida (in addition to seasonality) has to do with data smoothing and suppression. The study went into how data experts apply those to raw numbers before reaching a conclusion—but since they weren’t going to be able to zero in on the best time to sell a house in SW Florida, let’s skip those details.

It was noted that the entire month of May is a good time to sell your house, in most areas. That’s something everyone can agree with. In fact, the whole spring selling season is universally recognized in those terms—the Huffington Post included.

What’s the Best Time to Sell a House in SW Florida? Naples, Ft. Myers, Bonita Springs. Meantime, we here will be doing our best to continue to make right now a very good time to sell your SW Florida home. That will begin to happen as soon as you give me a call!

Top 5 Reasons SW Florida Homeowners Should Avoid Going FSBO

Top 5 Reasons SW Florida Homeowners Should Avoid Going FSBO. There are Top 10 Lists aplenty that detail just why any SW Florida homeowner should think twice before planting one of those For Sale by Owner signs in their front yard. One of them is that when you sell your home all by yourself, the sheer amount of time you’ll have to devote to mastering Top 5 Reasons SW Florida Homeowners Should Avoid Going FSBOprocesses that are already fully handled by full-time real estate professionals is a true waste of time. It’s one wheel that doesn’t need reinventing.

If you are among those considering how you will sell your own SW Florida property this summer, since your time is important, let’s start saving it now by cutting those top 10 lists down to the Top 5 Reasons to Avoid FSBOs:

  1. You’re involved. It may sound like a good idea to be your own salesperson since you are the most intimately acquainted with the product—your SW Florida house—but logic rules against it if for no better reason that buyers will be automatically skeptical of your impartiality. Why? Because you aren’t! You also don’t get the benefit of a professionally trained pair of eyes helping prepare your property to appeal to today’s buyers, nor the benefit of honest feedback that buyers won’t share with a FSBO seller.
  2. Legal peril. Throughout this year’s political debate, a frequent refrain from candidates (both local and national) has been the need to cut down on over regulation. Without getting into those weeds, it is certainly the case that federal Top 5 Reasons SW Florida Homeowners Should Avoid Going FSBOand state laws require a number of very specific disclosures. If you aren’t a real estate attorney, that lack of familiarity could make a FSBO sale an open door to after-sale litigation. When that happens, there goes any commission dollars saved (and maybe a lot more!).
  3. Expense. That’s right, one of the Top 5 Reasons to Avoid FSBOs is that a FSBO can actually amount to an extravagance. It’s logical, too—because most buyers take one look at your asking price, mentally subtract the commission, and proceed from there (wouldn’t you?). The most recent studies bear out the bottom line: only 8% of successful sales were made via FSBO, and on average, they sold for 15% less than the agent-assisted sales.
  4. Top 5 Reasons SW Florida Homeowners Should Avoid Going FSBOMarketing Oomph. We professionals market SW Florida homes all year long, 24/7. As a result, we know which marketing approaches are currently bringing in results, and which are wasting time and money. We also have open channels with the media companies we deal with regularly—an advantage that FSBO sellers can’t hope to match.
  5. Expert Opinion. The open secret is that those who know the most about how to get the best results from a house sale tend to rely on expert help. A good example came in 2014, when Al Bennati, the CEO of the “BuyOwner” dot-com (“the strongest For Sale by Owner marketplace”) decided to sell his own St. Petersburg home. He listed it with a Realtor®.

           Top 5 Reasons SW Florida Homeowners Should Avoid Going FSBO. There! Time saved already—who needed a Top 10 list when you have these? I bet you agree: these “Top 5 Reasons to Avoid FSBOs” are more than sufficient reason to avoid the FSBO route…and to give me a call instead Today!